State Bank of India Probationary Officer ExamMarketing Attitude Multiple Choice Sample Questions
- Nominal Cost
- Profits
- Marginal Cost
- Revenue
2.A Lead in marketing means ?
- Point of Sales
- Market Leader
- Prospective Buyer
- A company available for sale
3.The term marketing refers to?
- New product concepts and improvements
- Advertising and promotion activities
- A philosophy that stresses customer value and satisfaction
- Planning sales campaign
4.SME Means____?
- Small and medium enterprises
- Small scale marketing entities
- Small and medium establishments
- Small scale marketing establishments
5.In marketing term Attitude can best be defined as a –
- Rude behavior of Salesperson
- Rude behavior of consumer
- Mental state of consumer
- Ego of the marketing executive
6.A name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service is called___?
- Product feature
- Sponsorship
- Brand
- Logo
7.Cost that do not vary with production or sales level are called___?
- Independent-costs
- Variable cost
- Standard costs
- fixed costs
8.Motivation means _________.
- Inspiring employees to perform better
- Better communication skills
- Sales coaching
- Market research
9.Which of the following is not a service?
- Fixed deposit receipt
- Postage stamp
- Insurance policy
- Gift coupon of the chain store
10.A group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets is called____?
- Group
- Product line
- Category
- Market
11.ESOP stand for___?
- Efficient Service of Promises
- Effective System of Projects
- Employee Stock Ownership Plan
- Essential Security of Project
12. Home loans are granted to___?
- Individuals
- Institutions
- Builders
- All of these
13. Short term planning focuses on___?
- Functional plans
- Long term objective
- Specific goal
- Both Long Term Objective & Specific Goal
14.DSA Means____?
- District sales Authority
- Direct Selling Agent
- Distributor and Sales agent
- None of these
15. The last stage in selling process___?
- approach
- handling objections
- closing
- follow up
16.The Major advantage of survey research is its___?
- Simplicity
- flexibility
- Organization
- Structure
17.Primary data is generally collected through___?
- Observation
- Experiment
- Survey
- Census report
18.Zero-based budgeting (ZB means?
- each year budgeting starts from a scratch
- a tool for financial analysis
- a tool of marketing cost
- a certain percentage of sales
19.The aim of successful marketing is___?
- to increase the sale
- to increase the profit
- to increase the output of sellers
- All of these
20.Bank Marketing is treated as ___?
- Transaction marketing
- Service marketing
- Indoor marketing
- all of these
21.Direct Marketing means
- Advertisements
- Banners
- Selling by all staff
- Face-to-face selling
22. Market Segmentation means
- segmenting the customers as per their needs
- segmenting the salesmen
- segmenting the employees
- segmenting the products
23. Marketing for promotion of business in Banks involves :
- Better Customer Service
- Customer need identification
- Customized products
- All of the above
24.Marketing strategy means–
- To introduce in sales promotion scheme
- Population
- Perseverance
- Demands
25. Bancassurance is a relationship between Bank and___?
- Education
- Insurance Company
- Employee
- Customer
26.The financial contracts whose value are obtained from the values of underlying assets are :
- Bonds
- Mortgages
- Derivatives
- Stocks
27.Dividing the market into segments and charging the same price for everyone in
a segment is called______?
- Steaming pricing
- Cost based pricing
- Personal pricing
- Group pricing
28.Home Loans are basically______?
- Short term finance
- Loan given to minors
- Long Term loans
- Long given for boosting profits
29.CRM means_____?
- Customer Related Management
- Customer Relationship Management
- Custom Relation Management
- Customer Relationship Marketing
30.CRM is a_______?
- pre sales activity
- a tool for lead generation
- an ongoing daily activity
- customer complaints
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